You may not be an expert when it comes to technical web development, but that doesn’t mean you can’t optimize your website and make it rank better in search results. In fact, some of the most effective ways to do this don’t even require code! Non-technical SEO tips like keyword research, content optimization, and social media promotion can help you promote your business and attract more traffic to your site with minimal effort. With non-technical SEO, you don’t need to spend months learning web development before you can start making progress on your site – all you need is this guide!
What Is Non-Technical SEO
Nontechnical SEO is used as a short form for search engine optimization that does not rely on coding or web development. This form of internet marketing is an art and is usually used by people who want to improve their ranking in search engines. There are many different factors that come into play when trying to rank a site higher but there are some non-technical ways of improving your ranking without changing your code or layout. Below you will find several examples of nontechnical SEO tactics you can implement on your website today!
Without a solid understanding of what your target audience is searching for, it’s impossible to optimize your site. This step includes researching popular keywords and phrases in Google Trends, looking at what people are saying on social media outlets like Twitter and Facebook, and using tools like Google Analytics to find common search terms people use when they arrive on your website. From there, you can plug those terms into an analytics program or start developing content around them. You’ll want your page (and subsequent landing pages) to show up in searches for these terms. Do that enough times and you’ll see an increase in traffic over time as more people find you through search engines.
Another way of finding keywords that your target audience will be searching for is to conduct keyword research. Keyword research can be done manually or you can use some of those website analysis tools out there that perform keyword research for you. Conducting keyword research manually involves writing down keywords, phrases, and questions you’d ask if you were looking for your site on Google.
Some of your SEO is within your control and some of it is not. On-page optimization refers to those things you can control, such as properly labeling a page, keeping it up-to-date, and removing duplicate pages. Improving non-technical SEO means improving internal link structure and leveraging external links. Link building is one of the most important factors in SEO, but not all links are created equal. Some will improve your rankings more than others because they appear on high-authority sites that search engines value more highly. Even if they don’t show up at first glance, nontechnical SEO efforts like these could end up being just as valuable as other forms of marketing later on down the road because they help build trust with users—which leads directly to sales over time.
A non-technical way you can improve your rankings is through content marketing. This involves writing new, quality content and promoting it on social media to help spread awareness. Remember that no matter how good your content is, search engines can’t read it—so you need something called meta tags. Meta tags are code that sits on top of a web page and tells search engines what your page is about and who wrote it. Make sure your tags are as specific as possible, because if there’s more than one description for your content then search engines will display a generic result in place of one that fits exactly what users are looking for.
Create Better Content for the Search Engines
Search engines have gotten more sophisticated over time, and so have their algorithms. It’s not enough to just produce good content—you need to focus on producing content that will entice Google (and other search engines) into including your page in their results. Keywords can help, but there are many more factors at play than just picking your words wisely. This is a non-technical primer for getting started with non-technical SEO that covers key terms and ideas you should know as you optimize your website for search engine consumption.
Use Google Analytics
Google Analytics is an incredibly powerful tool. When you set it up for your website, you can learn about your traffic and how people find your site. You can also see how long visitors stay on your site, which pages they’re spending time on, where they’re coming from, etc. If a lot of traffic isn’t hitting one of your key pages, you might want to consider if there’s something that could be done better on that page (and perhaps even what’s not working at all). Once you’ve got Google Analytics set up on your website, it’s really easy to see where people are coming from and what they’re doing when they get there.
Have a Landing Page
Before you get started, make sure you have a landing page in place so that when it’s time to start promoting your site, you can direct traffic and generate interest. You’ll also want some fresh content that people can consume. Most marketers agree that producing at least one high-quality post per week is essential for search engine optimization. That said, it may take a little time for Google and other major search engines to recognize your newly published content (especially if your website is new). So start small with just one or two posts, and then try releasing more as time goes on.
Stay Informed About Upcoming Algorithm Changes
Google does everything it can to keep its algorithm changes secret, which makes sense for them since it’s proprietary information. In addition, as soon as they release a change, every site owner in Google’s database becomes aware of it and starts testing. This causes an instant surge in spammy sites being promoted over legitimate businesses because they are more easily manipulated by algorithm-testing webmasters. That’s why staying up-to-date on upcoming changes is one of the easiest ways you can help protect your rankings and ensure that you maintain a high-quality website. Read more about nontechnical SEO – non-technical SEO